Where online sales define success
But wanting to sell online is the easiest decision, choosing the right technology, design and methods can often mean the difference of success and failure.
For most small to medium retailers it’s often a great idea of using platforms which have a tried and tested formula.
It’s with this method we will often suggest a site based around either WooCommerce or Opencart is the way to go.
Relatively new onto the scene, WooCommerce has taken the market by storm, initially built as a third party extension it has grown to such an extent that it’s now actively developed in-house by WordPress, ensuring it works in a seamless and faultless way.
With WordPress as a backbone, it means SEO is great out of the box and works seamlessly with any existing website.
WordPress was originally designed as a blogging platform and although it can be extended in a number of ways, it can start to show its limits when you start to move away from its strengths. With WooCommerce, although it does add ecommerce abilities, they are often not seen as a complete solution without the addition of further 3rd party plugins or programming.
For instance if you are selling abroad, you may find out of the box, tax rules and postage rules don’t fit your business, and although there are many plugins available you may still find further customisation needed.
This is where we normally suggest using OpenCart instead.
Often billed as a budget Magento, OpenCart is a full e-commerce solution which does not require dedicated hosting to work well.
Although not as strong for SEO out of the box as WordPress, it more than makes up for it in the customisation’s available and generally is more applicable than WordPress for larger sites.
You don’t have to be the expert
Both solutions are easy to use and when you approach XL Creative to build a site for you, you don’t need to know the technologies you will want to use, that’s our job. Simply put we will take your brief and suggest the best possible solution for your individual situation.